Masha and the Bear, like many other well-performing children’s shows, such as Spongebob Squarepants and Peppa Pig, is over a decade old and is still very relevant in its genre.Īnother interesting measurement on the chart above is franchisability. Longevity measures how well a title’s demand is maintained overtime and is often a significant factor in the success of children’s programming. The show also has an exceptional level of longevity, with 32.9 times more longevity than the average show worldwide. This is an exceptional level as only 0.83 percent of all TV shows in the market have reached this level of travelability. The series has 101 times more travelability, which measures the popularity of a show outside of its home market, than the average show worldwide. The chart below shows six dimensions of measurement worldwide for Marsha and the Bear over the past 12 months. This is an exceptional amount of demand for a show as only 0.2 percent of all shows in the market have reached this level. It had an average of 36.2 times more demand than the average series worldwide, while its highest point over the year was 40.4 times more demand than the average show worldwide. The chart below shows the demand for Masha and the Bear over the year of 2021. This significantly high view count is well-represented in the level of demand for the series, also. One of its episodes was even recognized by Guinness World Records as the most watched animation on the streaming service. The show, which is loosely based on a Russian folk tale, was first aired in 2009 and reached 100 billion views on Youtube in September of last year. Masha and the Bear, created by Russian animator, Oleg Kuzokov, and produced by Animaccord Animation Studio, follows a young girl named Masha and her fatherly friend, a retired circus bear. This article will cover the series’ demand over 2021, as well as its levels of travelability and franchisability, and possible reasons for its continued success - even after thirteen years since its first episode. Masha and the Bear has made some brilliant achievements this year and so it is no surprise the Russian cartoon is a solid contender for the Most In-Demand Children’s Series Worldwide category. With the Global TV Demand Awards approaching, it is exciting to consider which shows might take out the awards for each category.
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